Clean & Modern Design
Revolutionary Techniques
Exclusive Imported Color
Keratin Based and Ammonia Free
Innovative Techniques
European Trained Master Stylist


We are thrilled to introduce Vertical Color products and services, not only the Roanoke Valley, but to the US market! With a full line of color and products shipped directly to us from Italy this exclusive line will not fail to impress you. After years of extensive research Vertical Color has developed a keratin based and ammonia free color that leaves your hair rejuvenated and nourished!


With specialized training and innovation Vertical Color has developed techniques which allow you to enjoy the high performance and duration of brightness. It avoids the annoying regrowth effect and provides a guaranteed return investment.


At Vertical Color we uphold ourselves to the utmost quality of customer care. Enjoy a cappuccino while you pamper yourself in our Master Stylist chair.

Grand Opening

We’d like to welcome everyone to join us on January 31st (beginning at 3pm)  for our open house. Come enjoy refreshments while we show you around our new facility, and teach you more about our exclusive product line. All attendees who book an appointment the day of the Grand Opening will receive special pricing for their […]